How VIAPROM Data and Analytics Solutions helped a CPG Client to create a Unique Customer Experiences

INDUSTRY LANDSCAPE

Consumers’ behavior and needs have been changing and organizations are embracing technologies to meet the ever-growing array of demands over the past few years. The move from conventional shopping to advanced online retailing can be attributed to factors such as the rise of middle-class population, globalization, and urbanization. Moreover, as the retail sector players consolidate and e-commerce platforms increase, CPG industry players are relying on winning ‘go-to-market’ strategies to retain their position in the market. With the increasing number of e-commerce platforms, a considerable number of companies in the CPG industry are looking forward to expanding across geographies to potentially reach out to different markets. Besides, organizations are further collaborating with reputed firms to drive sales and increase their ROI. As the current retail sector landscape is witnessing a shift towards digitization, prominent companies have started developing, testing, and planning innovative ideas to optimize customer engagement. Additionally, it becomes essential for the companies to re-align their marketing strategies to meet the ever-growing demands of the customers.

CLIENT'S BACKGROUND

Client is an innovative and integrated multi food products Group based in the Middle East. The organization was set up in 1970’sand have an established a global presence. The organization offers a wide range of food products, related derivatives, intermediates and services and has a significant presence in Impulse Foods, Agri Business, Oils & Fats, Packaging, Chemicals, Sales and Distribution. The organization also produces derivatives and intermediates related to these business segments. In addition, the organization has built a strong and popular portfolio of brands with prominent market shares in the domestic, regional and international markets it serves.

THE OPPORTUNITY

Client wanted a robust marketing strategy for different customer segments based on the need and demands. The client – a major in the CPG industry – approached VIAPROM to leverage marketing analytics to personalize customer engagement and offer enhanced services to their customers. The client was looking at delivering maximum value at each customer touch point by mapping analytics to every stage in the customer’s journey. Furthermore, the client wanted to identify the best way to improve customer experience.

THE SOLUTION

The Organisation was able to predict customer behavior and develop marketing strategies that were aimed at their preferences. VIAPROM’s marketing analytics also enabled the client to extract the right information from the collected data, which, inturn, helped in generating valuable insights. Furthermore, the client could create unique customer experiences, which reduced the discrepancy in the customer’s mind regarding brand choices.

Highlights of the Solution

Client was able to predict customer behavior and develop marketing strategies that were aimed at their preferences and devise targeted marketing campaigns for different customer segments based on their need and demands.

BUSINESS IMPACT

Personalized customer and marketing engagements, which further helped the CPG company to gain a comprehensive view of their customers across channels. With the help of VIAPROM’s marketing analytics solution, the organisation could anticipate customer behavior, as the solutions are obtained using statistical methods and data mining tools that enable organizations to devise predictive models using a blend of variables.

ABOUT VIAPROM

VIAPROM TECHNOLOGIES PVT LTD is a flagship Data and Analytics Solutions company of IPROM GROUP. We help in building the smart digital enterprise leveraging the power of Data and Analytics. At VIAPROM, our focus is on achieving distinction by delivering value-driven Data and Analytics solutions. Our systematic investments in creating Intellectual Property, nurturing talent and building knowledge capital for specific industry verticals like Retail, Consumer, Aviation, Travel, Banking-Financial Services & Insurance, Media, Telecom, Power, Utilities, Oil & Gas, Pharma, Healthcare and Government Sector help our clients maximize their returns on their investments. We also develop and maintain strategic Applications for our Clients at our Knowledge Center which forms a pivotal part of our Integrated Business Solutions Offerings. Being located at the Silicon Valley of the East – BANGALORE and having the best of human capital and industry benchmarked processes makes us the preferred choice for our clients. Our vision and mission are to be the strategic consulting and Analytics partner for our clients and offer solutions that have long-term and sustainable benefits.

CONNECT WITH US

Let’s connect to know how VIAPROM can help you build an
Data and Analytics driven Enterprise