Determination the net effect of their marketing campaigns on company’s profits and impact of marketing activity across all channels to further enhance the return on investment.

As the current retail landscape is witnessing a shift toward digitization, leading organisations are developing, testing and iterating innovative ideas to optimize customer engagement.

Consumer Packaged Goods companies need to effectively sense demand and quickly bring to bear new products through fast, effective innovation.

Consumers’ behavior and needs have been changing and organizations are embracing technologies to meet the ever-growing array of demands over the past few years. The move from conventional shopping