Consumer Packaged Goods companies need to effectively sense demand and quickly bring to bear new products through fast, effective innovation. Products need to reach the retail and e-tail shelves at the right time and place. Furthermore, today’s consumers are hungry for personalized, connected, omni-channel experiences and they expect organisations to deliver them. Meeting these demands calls for drawing deeper insights from big data to make quicker, fact-based decisions. Descriptive and predictive Analytics on customer, promotions and channel data can accelerate your journey from insight to action and deliver benefits throughout the extended enterprise-integrating capabilities and relevant data.

The Client, a leading and very popular consumer products company from India. Currently operates in 20 plus countries across emerging markets of South Asia, Asia Pacific, Middle East and Africa. Clocking an annual turnover of 9.5 billion USD across their portfolio, the organisation's sustainable growth story rests on an empowering work culture that encourages its employees to take complete ownership and make a distinction to the entire business ecosystem.

A leading consumer products company wanted VIAPROM to analyze customer behavior and buying preferences specific to its categories. The client was also facing issues with dropping sales and was not able to ascertain how they can influence customers. They wanted us to analyze and predict the future buying patterns and identify consumers that can be targeted and influenced.

VIAPROM had used highly structured surveys and questionnaires to gather customer data and analyzed the collected data to evaluate purchase patterns and preferences. An ethnographic study for environments was conducted in which participants live, work or spend their spare time. Correlation and regression modeling were done on the qualitative and quantitative data along with Customer data to predict future behavior and buying patterns.

Highlights of the Solution

VIAPROM used Correlation & Regression Modelling of Customer Data to Predict Future Customer Behaviour.

Client gained visibility on the factors that influenced consumer buying behavior for their brand. A statistical model was built which enabled the client to analyze and predict the customer behavior and future buying patterns of various customer segments and target the right customer segments for immediate impact on sales.

VIAPROM TECHNOLOGIES PVT LTD is a flagship Data and Analytics Solutions company of IPROM GROUP. We help in building the smart digital enterprise leveraging the power of Data and Analytics. At VIAPROM, our focus is on achieving distinction by delivering value-driven Data and Analytics solutions. Our systematic investments in creating Intellectual Property, nurturing talent and building knowledge capital for specific industry verticals like Retail, Consumer, Aviation, Travel, Banking-Financial Services & Insurance, Media, Telecom, Power, Utilities, Oil & Gas, Pharma, Healthcare and Government Sector help our clients maximize their returns on their investments. We also develop and maintain strategic Applications for our Clients at our Knowledge Center which forms a pivotal part of our Integrated Business Solutions Offerings. Being located at the Silicon Valley of the East – BANGALORE and having the best of human capital and industry benchmarked processes makes us the preferred choice for our clients. Our vision and mission are to be the strategic consulting and Analytics partner for our clients and offer solutions that have long-term and sustainable benefits.