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WHAT WE SEE

The Retail industry faces major challenges across the world: an uncertain economy, new digital competition, and a new generation of customers who are highly informed and more demanding. Regardless of these shifts, the basics remain unchanged: Retailers who accurately anticipate their customers’ wants and needs - offering the right product, in the right place, at the right time, and for the right price – wins it. Retailers generate colossal amounts of data every day. Those Retailers who are able to integrate a business intelligence strategy have a competitive advantage and can harvest useful information. Such organisations do not focus only on traditional reporting and/or analytics but on predictive analytics to deliver robust products and top-line. For today’s retailers, hunches and experience, that mid and senior level management brought to the table, have been replaced with logical frameworks and business strategies. To compete in such an environment, organisations should leverage an authoritative grouping of Data Science & Advanced Analytics, technology and management to be able to compete and win market share.

OUR SOLUTIONS

At VIAPROM, we help Retail Companies Bridge the gap between Analytics aspiration and Analytics ability. Our Analytics-as-a-service model gives you access to a wide range of talent on demand and this helps you can quickly align resource needs with business priorities. At VIAPROM, we have proven experience in gathering, qualifying, improving and enriching data. Moreover, our services models integrate data and deliver actionable results.

PRICING ANALYTICS

Know what price points will draw customers

CUSTOMER ANALYTICS

Sell what customers want at their preferred point of

SALES ANALYTICS

Adopt new ways to sell based on how customers are buying

MARKETING ANALYTICS

Deliver personalized promotions and optimized

OUR OFFERINGS

Retail companies can benefit immensely from implementing an Analytics strategy, the broad-based benefits are listed, what can be accomplished when VIAPROM’s Data and Analytics Solutions are implemented.

MERCHANDISE ANALYTICS

  • Assortment Planning
  • Space Appropriation
  • Product Placement
  • Product Adjacency

MARKETING ANALYTICS

  • Promotions
  • Pricing
  • Personalisation
  • Campaigns

SUPPLY CHAIN ANALYTICS

  • Logistics
  • Inventory
  • Supplier’s Performance
  • Demand Forecasting

STORE OPERATIONS ANALYTICS

  • Workforce Effectiveness
  • Shrinkage
  • Inventory Planning
  • Store Performance

SUCCESS STORIES

Our Data Science and Analytics Solutions has helped Retail
companies to grow manifold

WHAT WE DO

VIAPROM covers the entire spectrum of Data and Analytics in an organization from Insights to Modelling, Artificial Intelligence to Machine Learning. VIAPROM also helps organisation to adopt scientific decision-making in all aspects of operations.

WHAT WE THINK

Many organizations claim that their business decisions are data-driven. But they often use the term "data-driven" to mean reporting key performance metrics based on historical data — and using analysis of these metrics to support and justify business decisions that will, hopefully, lead to desired business outcomes. While this is a good start, it is no longer enough. Data is the raw material for any decision, and that data comes from both within and outside the enterprise. It exists everywhere: at rest, in motion, on-premises and in the cloud. Data volume, variety and velocity is ever-increasing. To capitalize on opportunities that can be identified, data and analytics are taking on a more active and dynamic role in powering the activities of the entire organization, not just reflecting where it's been.

CONNECT WITH US

Let’s connect to know how VIAPROM can help you build an
Data and Analytics driven Enterprise