MEDIA
INFORMATION THAT MATTERS THE MOST

Data and Advanced Analytics are changing the old ways of doing business at Media and Entertainment companies.

WHAT WE SEE

Media and Entertainment companies are facing increasingly competitive and uncertain markets - consumers have more ways than ever to get their content, driving the need to operate in smarter, more efficient ways than ever before. At the same time, they need to generate greater revenue from delivering its contents. but the media and entertainment sectors have always dealt in data - ratings, subscription numbers, etc. The new age of data means making changes to the business constantly based on real-time input from all kinds of data sources. Presently we have sufficient technology to structure this data and predict collective trends.The most cutting-edge companies are transforming through Predictive Analytics and machine learning. The viewing medium may have become smaller, the TV viewing time has perhaps reduced but owing to the disruptive new trends like IOT, Linear and OTT viewing will still go hand in hand. Analytics & Data Science can help service providers not only sustain but grow their revenue shares in the market.

OUR SOLUTIONS

Services and Solutions that converts your Data to a new form of capital and an innovative source of Value and Revenue Generation

MARKETING ANALYTICS

Deliver personalized promotions and optimized marketing spend

PRICING ANALYTICS

Know what price points will draw customers

CUSTOMER ANALYTICS

Sell what customers wants and happy to consume.

NETWORK ANALYTICS

Stay Optimised and ahead of your competition.

OUR OFFERINGS

Maximize the value of your Data with Advanced Analytics Solutions from VIAPROM

Marketing Analytics

  • Market Segmentation and Profiling
  • Marketing Mix Modeling
  • Campaign Analytics
  • Pricing and Promotion Effectiveness
  • Response Modeling

Pricing Analytics

  • Pricing Strategies based on
  • Future Usage Pattern
  • Billing and Fraud Analytics
  • Default Propensity Prediction
  • Revenue Analytics

Customer Analytics

  • Customer Acquisition
  • Profiling and Segmentation
  • Up-sell / Cross Sell
  • Retention and Churn Modeling
  • Profitability Analysis
  • Customer Lifetime Value

Network Analytics

  • Network Utilization and Optimisation
  • Capacity Presentation
  • Traffic & Bandwidth Analysis
  • Usage Analysis

SUCCESS STORIES

Our Data Science and Analytics Solutions has helped
Media and Entertainment companies to grow manifold

WHAT WE DO

VIAPROM covers the entire spectrum of Data and Analytics in an organization from Insights to Modelling, Artificial Intelligence to Machine Learning. VIAPROM also helps organisation to adopt scientific decision-making in all aspects of operations through stellar technology and equitable consulting.

ADVISORY SERVICES

QUICK INSIGHTS

PREDICTIVE MODELLING

MODEL SUPPORT

PRESCRIPTIVE ANALYSIS

ARTIFICAL INTELLIGENCE
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WHAT WE THINK

Many organizations claim that their business decisions are data-driven. But they often use the term "data-driven" to mean reporting key performance metrics based on historical data — and using analysis of these metrics to support and justify business decisions that will, hopefully, lead to desired business outcomes. While this is a good start, it is no longer enough. Data is the raw material for any decision, and that data comes from both within and outside the enterprise. It exists everywhere: at rest, in motion, on-premises and in the cloud. Data volume, variety and velocity is ever-increasing. To capitalize on opportunities that can be identified, data and analytics are taking on a more active and dynamic role in powering the activities of the entire organization, not just reflecting where it's been.

CONNECT WITH US

Let’s connect to know how VIAPROM can help you build an
Data and Analytics driven Enterprise