CONSUMER PACKAGED GOODS
SMART DECISIONS BETTER OUTCOMES

Partnering with organisations in extracting the value from
Data and deliver actionable results.

WHAT WE SEE

Organizations generate colossal amounts of data every day however, only a handful of them, who integrates a business intelligence strategy have a competitive advantage and can harvest useful information. For today’s organizations, hunches and experience, that mid and senior level management brought to the table, have been replaced with logical frameworks and business strategies. If yours is a business that competes in the CPG industry, you are facing a constant challenge of expanding portfolios, ensuring regulation compliance, reporting requirements, and managing a multifaceted supply chain that has distinct requirements. The competition in the CPG industry today adds various components to consolidate their position in the market, create new sales channels and growth opportunities, while increasing the efficiency of their supply chain. To compete in such an environment, companies should leverage an authoritative grouping of Data Science & Analytics, technology and management to be able to compete and win market share.

Consumer Packaged Goods companies need to effectively sense demand and quickly bring to bear new products through fast, effective innovation. Products need to reach the retail and e-tail shelves at the right time and place. Furthermore, today’s Millennial are hungry for customized, connected, Omni-channel experiences and they expect you to deliver them. Meeting these demands calls for drawing deeper insights from big data to make quicker, fact-based decisions. Descriptive and predictive analytics on supplier, product, shopper, consumer, customer, promotions and channel data can accelerate your journey from insight to action and deliver benefits throughout the extended enterprise-integrating capabilities and relevant data.

OUR SOLUTIONS

VIAPROM helps in dealing with all the foreseen and unforeseen challenges allowing to have access to information quicklyand accurately and in formats that enables to make meaningful business decisions.

PRICING ANALYTICS

Know what price points will draw customers

CUSTOMER INSIGHTS

Sell what customers want at their preferred point of purchase

SALES INSIGHTS

Adopt new ways to sell based on how customers are buying

MARKETING INSIGHTS

Deliver personalized promotions and optimized marketing spend

SUPPLY CHAIN INSIGHTS

Optimize inventory levels with minimal stock-outs

OUR OFFERINGS

Consumer Packaged Foods companies can benefit immensely from implementing an Advanced analytics strategy, the broad-based benefits, listed are examples of what can be accomplished when VIAPROM’S Analytics Solutions are implemented.

TRADE PROMOTION OPTIMISATION

Identify the right price and discount point that maximizes sales lift and Return on Investment (ROI).

Optimize promotions to improve sales performance of newly launched products

MARKETING MIX MODELING

Calculate ROI of advertisement spend across various channels like television, print and web.

Understand consumer behaviour about exposure to advertising.

SALES FORECASTING

Identify a scientific methodology to accurately predict future sales volumes.

Improve target setting by identifying current market conditions and their impact on customer sales.

SENTIMENT ANALYSIS

Capture customer feedback across various social media platforms and derive meaningful conclusions, which could be sent to relevant functions within the organization.

Improve brand strength and engage with customers in a meaningful way.

VENDOR SELECTION MODEL

Create a vendor evaluation method to facilitate an unbiased selection process.

Identify the key metrics of vendor performance that can help during negotiation with vendors on specific points.

Find a robust framework that can measure vendors’ performance.

PRICING RECOMMENDATION

Understand the impact on sales for a given change in price (pricing elasticity) across products.

Understand the impact on the contribution margin.

Ensure a consistent scientific methodology is being applied to pricing decisions across categories/outlets.

INVENTORY OPTIMISATION

Align inventory planning, forecasting and execution capabilities across the organization.

Obtain insights from vast volumes of data at the SKU location on a weekly/daily level to improve inventory forecasting.

PRODUCT LAUNCH BENCHMARKING
& CANNIBALISATION

Leverage analytics to identify factors critical to new product success.

Understand how sales and contribution margin of a new product should be benchmarked to assess performance.

PRICING & PACK ANALYTICS

Defines the right brands, packs and prices for the specified channel/customer to meet targeted consumer and shopper needs.

VENDING MACHINE ROI

Forecasts Incremental volume and contribution margin associated with new vending opportunities.

Understand ROI of adding cashless swipe to new and existing machines, including both cost and precision pricing.

OMNI CHANNEL ADVERTISING ANALYTICS

Understand which combination of ad exposures interacts to influence the consumer to make a purchase.

Identify whether the organization is perfectly investing the right amount at the correct point in the customer decision journey to purchase a product.

ASSORTMENT INTELLIGENCE

Track the competitors’ assortments and their pricing dynamically in real time to optimize personal product portfolio.

Identify products, brands and categories where one has a unique advantage.

Identify gaps in catalogues to take decisions on adding them and overlaps to price them at extremely competitive

SUCCESS STORIES

Our Data Science and Analytics Solutions has helped Consumer Packaged Goods companies to grow manifold

WHAT WE DO

VIAPROM covers the entire spectrum of Data and Analytics in an organization from Insights to Modelling, Artificial Intelligence to Machine Learning. VIAPROM also helps organisation to adopt scientific decision-making in all aspects of operations through stellar technology and equitable consulting.

ADVISORY SERVICES

QUICK INSIGHTS

PREDICTIVE MODELLING

MODEL SUPPORT

PRESCRIPTIVE ANALYSIS

ARTIFICAL INTELLIGENCE
FIND OUT MORE

WHAT WE THINK

Many organizations claim that their business decisions are data-driven. But they often use the term "data-driven" to mean reporting key performance metrics based on historical data — and using analysis of these metrics to support and justify business decisions that will, hopefully, lead to desired business outcomes. While this is a good start, it is no longer enough. Data is the raw material for any decision, and that data comes from both within and outside the enterprise. It exists everywhere: at rest, in motion, on-premises and in the cloud. Data volume, variety and velocity is ever-increasing. To capitalize on opportunities that can be identified, data and analytics are taking on a more active and dynamic role in powering the activities of the entire organization, not just reflecting where it's been.

CONNECT WITH US

Let’s connect to know how VIAPROM can help you build an
Data and Analytics driven Enterprise