Telecom industry is one which not only sees a large customer base, but a customer base who’s needs and desires are constantly evolving and or shifting. On top of this, Telcos face cut throat competition, making it a highly dynamic and challenging industry. In such a scenario, each decision that a telecom firm takes becomes more crucial. It is hence imperative for the organisation to take decisions based on extensive Data Analytics to ensure efficient and effective use of business resources. VIAPROM Telecom Analytics involves data mining, text analytics, forecasting, and multidimensional analysis, as well as the use of descriptive and predictive modeling. VIAPROM Analytics helps telecommunication companies to improve visibility and gain real insight into the core operations and internal processes of the organization, gain knowledge of market conditions, spot trends even before they emerge and then establish forecasts based on the insights gained.