The Introduction

By:JK Mazumder May 23/2019

With the advent from Johannes Gutenberg‘s Printing Press to English engineer and computer scientist, Tim Berners Leebest known as the inventor of the World Wide Web and the telegram, radio and television in between, journalism has been constantly shaped and changed by technology—and not always for the worse.
In the 21st century, the news media business is grappling, like any other industries, with the prospect of machine learning and Artificial Intelligence (AI) hovering over newsrooms, sparking fears of job losses. Artificial Intelligence (AI) is a topic that’s garnering a lot of interest in today’s digital world. Media Giants like Reuters, Bloomberg,which distribute news, business terminals and have news wires along with agamut of television channels, radio stations and magazine, are investing heavily in AI including partnering with Organisation like VIAPROM who has pool of qualified and experienced resources and working in field of AI from the onset of AI.
Artificial intelligence (AI) promises to transform the media business – impacting everything from content creation to the consumer experience.

Let’s understand how AI can change journalism in the days to come:

• • Automation of repeatable events: Artificial Intelligence (AI) will scrape websites, scan numbers (For Eg: election results, company results or sports score cards) and deliver templated news at faster speed and greater accuracy.
• • Artificial Intelligence (AI) will makethe journalism craft easier as machines will take part in time-consuming briefing calls; voice recognition will allow for faster transcription and translation in multiple languages.
• • Machines will scour vast tracts of social media, news media and other sources, spot and suggest stories that can be reported by humans, virtually playing the role of a commissioning editor.
• • Artificial Intelligence (AI) will enable for greater personalisation of the news experience for consumers on different devices by measuring consumption habits more deeply than at present.

Conclusion

Our take is that the human side will continue to matter in journalism despite the advent of robotics. But the core functions of journalists will change from the ‘what’ to the ‘why’ and ‘what next’, allowing for deep diving and more thoughtful journalism. At VIAPROM, we partner with Media organisations regardless of its current set-up of Data and Analytics to assist and extract the value from data and deliver actionable results. VIAPROM also helps Media Organisations to adopt scientific AI driven decision-making in all aspects of operations in an enterprise through stellar technology and equitable consulting.

About the Author

JK Mazumder–
Head Solutions- Data, Analytics & AI

With 20 years of experience, Mazumder is currently part of the core team and concerned business practice focusing on open source and new technologies to help clients with digital transformation. He also supports advisory services in the Artificial Intelligence space. This includes database assessment, test data generation, data modeling, automation & providing AI solutions. His areas of interest include exploring new technologies, understanding use cases and building a knowledge repository for the practice.